For marketing · CMOs & brand teams

Your brand is now interpreted before it is experienced.

Customers ask ChatGPT, Gemini, Claude and Perplexity about you before they ever reach your website. AI assembles your story from every source it can find — and tells it in your absence. Marketing owns that story. Until now, it has had no instrument for it.

See what AI says about you → Book a demo

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Board-ready reporting on how AI understands your organisation · Kodiac
How AI understands your organisation, reported at board level · Kodiac

Every brand now has two narratives: the one you publish, and the one AI assembles. Only one of them is currently governed.

The gap

The narrative left the channel plan.

You control your messaging house, your website, your campaigns. AI doesn't start there. It builds its version of your brand from fragments — old pages, reviews, forums, third-party coverage — and treats all of it as evidence.

The story you approve

Brand and messaging guidelines
Approved claims and positioning
Campaigns, website, content calendar

Reviewed, signed off, consistent — inside channels you control.

The story AI assembles

Out-of-date pages and retired claims
Reviews, forums and third-party coverage
Whatever a model happens to infer

Unreviewed, unversioned, different in every AI system — and this is the version buyers hear first.

80–90%
B2B buyers now trust AI recommendations over traditional channels
Gartner, 2025
14.2%
AI-driven conversion versus 2.8% on traditional search
University of Toronto, 2025
5.4B
Monthly AI interactions shaping decisions about organisations
Similarweb, Jan 2026
What control looks like

An instrument for the AI-facing narrative.

Kodiac turns your brand story into a governed asset: structured, approved, versioned — and measurable in the systems that now introduce you to customers.

Approved claims

Every claim about your organisation exists once, is owned by someone, and carries its approval status. Retired claims stop resurfacing. Regulated claims stay inside their boundaries.

One consistent story

Products, propositions and proof points connected the way you intend — so the same question gets the same answer, whichever AI system a buyer asks.

Measurable understanding

Not impressions or clicks — a score for how accurately AI understands you, tracked over time, benchmarked against competitors, reportable to the board.

The journey

Understand. Improve. Participate.

Three phases of maturity, seen through the marketing lens: first you see the narrative AI tells, then you shape it, then your organisation tells it directly.

PHASE 1 · KODIAC AUDIT

See the story AI tells today

What each AI system says about you, where it is wrong or out of date, which sources it drew on, and how you compare with competitors. Your baseline, and your board narrative.

Kodiac Audit →

PHASE 2 · KODIAC CONTENT

Shape what AI relies on

Your positioning, claims and proof points become structured, governed knowledge across your existing systems — approved once, expressed consistently everywhere AI looks.

Kodiac Content →

PHASE 3 · KODIAC AGENT

Tell the story yourself

A Brand Agent answers AI systems and customer agents directly from your approved knowledge — accurate, current and on-message, with every answer traceable to a source you signed off.

Kodiac Agent →

Everything runs in Kodiac Workspace — shared workflow, approvals and reporting, so brand, digital and legal work from the same governed record.

Why marketing owns this

This is brand governance, not another channel.

Visibility dashboards tell you what AI said yesterday. The deeper question is whether your organisation controls what AI can rely on tomorrow. That is a question about your narrative — who approves it, where it lives, and how consistently it reaches the systems that now speak for you.

Marketing has always owned the story. Kodiac makes that ownership real in the AI era.

What you can answer with Kodiac

“What does AI say when a buyer asks about us — and is it true?”
“Is our story consistent across ChatGPT, Gemini, Claude and Perplexity?”
“Which claims is AI repeating that we retired two years ago?”
“Is AI's understanding of us improving quarter on quarter?”

AI is already telling your story.
Decide whether you write it.

Start with the free audit — see how AI describes your organisation today, then we'll show you what governed narrative control looks like.

Run the free audit → Book a demo