Profound shows you, in depth, what AI says about your organisation. That is useful — and it is Phase 1. The deeper problem is that organisations have lost control over how AI understands them. Kodiac is the control layer for AI-mediated discovery: understand how AI interprets your organisation, improve what it relies on, then participate directly as a system AI depends on. The comparison below sets out the differences capability by capability.
Kodiac is built as three phases of one journey — understand how AI interprets your organisation (Kodiac Audit), improve what it relies on with structured, governed content across your existing systems (Kodiac Content), and participate directly as the system AI depends on (Kodiac Agent). The capabilities below are present in Kodiac and absent or materially weaker in Profound.
Profound is enterprise-grade in Layer 1 (output monitoring) but does not extend into Layer 2 (website AI-readiness scoring) or Layer 3 (Source Intelligence) at the same depth. Kodiac is built three-layer first - every audit you run is structurally complete, not just deeper output reporting.
Profound is a measurement and reporting platform. Kodiac Agent is the participation layer - your brand exposed via MCP and REST so customer AI systems query your authoritative source directly. This is a fundamentally different product category. Profound has no equivalent.
Profound is a measurement product. Kodiac is a four-product platform - Audit shows you how AI understands you, Content improves what AI relies on, Agent answers AI systems directly, Workspace operates the whole thing. The Understand → Improve → Participate journey is unique to Kodiac.
Profound is built for in-house enterprise teams. Kodiac includes a native multi-brand workspace with white-label configuration, prospect audits, and partner programme - purpose-built for digital agencies as a primary GTM channel.
A capability-by-capability view of where the two platforms diverge. Kodiac on the right, Profound on the left, no padding or rounding.
| Dimension | Profound | Kodiac |
|---|---|---|
| Architecture | GEO measurement and BI platform | Control layer: Audit + Content + Agent + Workspace |
| Pricing | Reported $2,000–5,000 / month | From £499 / month (Starter), £3,999 (Enterprise) |
| Audit layers | Layer 1 only (output) | All three layers |
| Source Intelligence | Not a primary capability | Primary differentiator across every tier |
| Content layer (structured knowledge) | No content product | Kodiac Content with RAG endpoint |
| Brand Agent (MCP/REST) | Not available | Kodiac Agent with Playground |
| BI integration | Strong (Looker, Tableau, Power BI) | API + webhooks; first-party dashboards |
| Multi-brand / agency | Not native | Native with white-label |
| Best fit | Enterprise analytics teams | Enterprise marketing + agencies that need control over how AI understands them |
The questions buyers ask most often when deciding between the two.
Profound's reported pricing starts at $2,000 per month and rises to $5,000 for full enterprise tier. Kodiac Audit Starter is £499 per month and Enterprise is £3,999 per month. At the enterprise tier, the prices are similar but the products are different - Profound is a measurement and BI product, Kodiac is a four-product Audit + Content + Agent + Workspace platform.
No. Profound is a GEO measurement and reporting platform. There is no MCP server, REST agent endpoint, or Playground equivalent. Kodiac Agent is the strategic capstone of the Kodiac platform and is a different category of product than Profound offers.
Profound has stronger out-of-the-box connectors to Looker, Tableau, and Power BI today. Kodiac exposes a REST API and webhooks for the same use case but does not maintain first-party BI app integrations as a primary feature. If BI integration is your single most important requirement, Profound has the edge.
Profound provides citation analysis on AI outputs. It does not provide per-source AI weight scoring, sentiment alerts, or intervention playbooks for Reddit, Wikipedia, G2, or news the way Kodiac's Source Intelligence layer does. The majority of AI brand representation - 74-92% per University of Toronto research - that comes from third-party sources is not a primary product surface in Profound today.
Run the free Kodiac audit. Sixty seconds, no credit card — a clear view of how the major AI systems interpret your organisation today, and what the next two phases would change.