Scrunch AI shows you where competitors displace you in AI answers. That is useful — and it is Phase 1. The deeper problem is that organisations have lost control over how AI understands them. Kodiac is the control layer for AI-mediated discovery: understand how AI interprets your organisation, improve what it relies on, then participate directly as a system AI depends on. The comparison below sets out the differences capability by capability.
Kodiac is built as three phases of one journey — understand how AI interprets your organisation (Kodiac Audit), improve what it relies on with structured, governed content across your existing systems (Kodiac Content), and participate directly as the system AI depends on (Kodiac Agent). The capabilities below are present in Kodiac and absent or materially weaker in Scrunch AI.
Scrunch identifies competitive displacement at the output layer. Kodiac diagnoses why displacement happened by analysing the third-party sources AI is reading - Reddit, Wikipedia, G2, news, Hacker News - with per-source AI weight scoring and intervention playbooks. Knowing you were replaced is one thing; knowing what to fix is another.
Scrunch is a measurement product. Kodiac Content lets you improve root-cause content inline with write-back to source CMS. Kodiac Agent lets you participate directly via MCP and REST. The combination turns measurement into operational change.
Scrunch focuses on output measurement. Kodiac's three-layer architecture means every audit is structurally complete - output, input, ecosystem - giving you the full picture rather than the symptom.
A capability-by-capability view of where the two platforms diverge. Kodiac on the right, Scrunch AI on the left, no padding or rounding.
| Dimension | Scrunch AI | Kodiac |
|---|---|---|
| Architecture | Output measurement and displacement analytics | Control layer: Audit + Content + Agent + Workspace |
| Replacement analysis | Primary feature | Available within competitive benchmarking |
| Audit layers | Layer 1 primarily | All three layers |
| Source Intelligence | Not a primary surface | Native to every paid tier |
| Content layer (structured knowledge) | Not available | Kodiac Content |
| Brand Agent | Not available | Kodiac Agent |
| Best fit | Marketing teams focused on competitive displacement | Teams running all three phases end to end |
The questions buyers ask most often when deciding between the two.
Kodiac's competitive benchmarking shows where competitor brands win across buyer-intent queries with score gap analysis and primary cause attribution. The framing differs from Scrunch's 'replacement analysis' but the underlying intent - understanding competitive displacement - is covered.
Scrunch's mid-tier price point can be lower than Kodiac Audit Starter at £499/month for narrow use cases. Kodiac Audit Starter (£499/mo) includes Source Intelligence and the website AI-readiness audit. Kodiac Content (from £799/mo) and Kodiac Agent (from £1,499/mo) are separate products on the same platform — the comparison is between point measurement and the full three-phase journey.
Scrunch focuses on output-layer measurement and competitive displacement reporting. It does not currently provide the per-source AI weight scoring and intervention playbooks for Reddit, Wikipedia, G2, and news that make up Kodiac's Source Intelligence.
Run the free Kodiac audit. Sixty seconds, no credit card — a clear view of how the major AI systems interpret your organisation today, and what the next two phases would change.